What’s New

Firewok is now open, bringing bold Chinese flavors to the coast from the team behind Hangetsu Sushi. Known for their attention to freshness and detail, the owners have expanded into Chinese cuisine with handmade dumplings, wok-fried classics, and housemade sauces. The new venture is already drawing praise from local diners.

Less than a year after opening her art gallery on the 700 block of Main Street, local artist Kelly Mumford is bringing her artistic eye to the world of retail. Pearl opened its doors in October and quickly drew praise for its thoughtful mix of fashion, home, and beauty goods. Shoppers have embraced the boutique’s calm atmosphere and artful curation.

Hometown Cornershop officially opened its doors on September 13, 2025, bringing a stylish new shopping experience to Main Street. A sister store to Home Town Mercantile, this thoughtfully curated shop offers a blend of everyday essentials and elevated home goods—think artisan pantry items, organic linens, ethically sourced jewelry, and more.

Foggy Clothing opened on September 6, 2025, introducing a new wave of eco-conscious streetwear to the Coastside. Founded by local designer Carlos Alcantar Acosta, the shop blends fashion with purpose—offering high-quality apparel that celebrates resilience, creativity, and community.

Pelagic Grill has opened for dine-in service in Princeton Harbor, offering fast-casual seafood just steps from the working waterfront. With fish sourced straight from local boats, the menu focuses on fresh, no-fuss coastal flavors served in a laid-back setting.

By the Teashore is the newest eatery in Downtown Half Moon Bay, offering breakfast, lunch, and afternoon tea in a beautifully renovated 1903 Victorian house complete with Victorian, Art Nouveau, and Art Deco touches, plus a heated, dog‑friendly patio.

FIT Studio has rebranded as Highway 1 Fitness, bringing a fresh name, new classes, and the same great instructors to its Half Moon Bay location. With no contracts, expanded offerings like Ride the Wave and Strength+, and private dance lessons now available, the studio continues to support every stage of your fitness journey.

Half Moon Bay Food Walking Tours is now offering guided tastings through downtown, highlighting the town’s diverse culinary scene with stops at locally owned restaurants and specialty shops. Each tour blends food, history, and storytelling for a flavorful way to explore Main Street on foot.

Your Mom’s Haus officially opened its doors in May, bringing a new taproom and eatery to El Granada just a block from the beach. With a strong beer lineup, hearty food, and a welcoming vibe, it’s already becoming a local favorite.

Breakwater Barbecue has fired up the smokers at its new home: 10151 Cabrillo Hwy. The new spot offers more room to sit, stretch, and savor—and it’s just a short walk from Pillar Point Harbor. Same slow-cooked flavor, now with a bigger view.

Gourmet Appliance has officially moved to its new location at 604 Main Street. The updated space offers a larger showroom and a refreshed layout, making it easier for customers to browse unique kitchen tools and home essentials.

Saviz Boutique has reopened on Main Street in Half Moon Bay after a six-year closure. Originally established in 2008, the boutique returns with a curated selection of European-inspired clothing, along with art and handcrafted jewelry.

Vessel Vintage & Thrift moved to a new and improved location at 300 Main Street, with even more space to provide it’s fun combination of thrift shopping with the allure of carefully curated vintage finds.

Barterra Winery recently relocated to its new home at Pillar Point Harbor, now welcoming visitors at 151 Harvard Ave. This move brings their exceptional selection of handcrafted wines closer to the scenic waterfront, offering a perfect spot to enjoy a tasting just 2 blocks from the water’s edge.

Tides, opened on Main Street in December 2024 by the owners of Surf Factory, introduces a fresh shopping option to the coastal community. The store features a carefully selected range of brands, including Birkenstock, Free People, Lululemon, and Patagonia, blending trendy and timeless styles with a focus on quality and comfort.

The Kelly Mumford Gallery, which opened on Main Street in November 2024, invites visitors to immerse themselves in a vibrant collection of artwork inspired by the coastal surroundings. Known for her use of bold colors and dynamic compositions, Mumford’s pieces capture the essence of the local landscape in a way that feels both familiar and fresh.

Pelagic Fish Market & Grill began serving food in November 2024 with its innovative menu, blending influences from Croatia, Greece, Indonesia, and beyond. With plans to expand in early 2025 to include a full bar and interior seating with full service, Pelagic promises to become an even more versatile dining destination.

Silk & Stone Gallery, with its impressive collection of handmade items created by local artists and stunning hand-painted silk paintings and wearable silk garments, has moved to 714 Kelly Avenue. The historic building was the former home of the Half Moon Bay Review.

Popular women’s boutique Baciami moved two blocks north on Main Street in the summer of 2024. You can find them in their new home at 433 Main Street.